WNBA DTC Lead

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Position Summary

The WNBA is seeking a lead for its global DTC ecosystem — including WNBA League Pass and WNBA ID. The role owns the end-to-end DTC business, with accountability for forecasting, performance tracking, pricing strategy, and long-term business planning.

This leader will operate as the single business owner for WNBA DTC, working cross-functionally with Product, Engineering, Marketing, Content, Partnerships, Finance, Legal, and Business Intelligence to drive engagement, revenue, and lifetime value. The ideal candidate has a deep understanding of DTC economics and metrics and uses data-driven analysis to influence strategy and decision-making at all levels of the organization.

Major Responsibilities

DTC Strategy

• Own the DTC strategy across WNBA digital platforms, including membership, loyalty, and subscription growth.
• Establish, monitor, and optimize core DTC KPIs, ensuring alignment across teams and initiatives.
• Collaborate with broadcast partners, Product, and Legal to support local language streams and international distribution.
• Lead bi-weekly or recurring DTC strategy forums to align execution across teams.
• Lead cross-league partnerships with global basketball organizations (e.g., AU, WNBL) to integrate live content into the WNBA’s DTC ecosystem, expanding reach, engagement, and global audience growth
• Maintain relationships with key partners supporting League Pass and DTC initiatives (e.g., student verification vendors).
• Handle ad-hoc commercial League Pass inquiries, ensuring alignment with broader DTC strategy.

Membership, Loyalty & WNBA ID

• Lead the ideation, development, and evolution of the WNBA membership program, including loyalty mechanics and fan benefits.
• Define how WNBA ID, membership, and subscriptions work together across the ecosystem, including delineation of benefits and access.
• Design, implement, and operationalize reward structures that drive daily engagement and long-term fandom.
• Partner with internal teams and external partners to activate and scale the membership ecosystem.

• Own the business strategy and performance of WNBA League Pass, including:
  • SKU strategy (e.g., full season, single games, team passes, audio-only, partial games)
  • Pricing strategy across domestic and international markets
  • Strategic planning for price increases and promotional offers
• Perform financial, strategic, and scenario-based analyses to guide the direction of the DTC subscription business.
• Define strategy and lead execution of promo code programs (staff, student, partner, and commercial), ensuring consistent communication, tracking, and reporting.

Required Education/Professional Experience

• 8–12+ years of experience in DTC, subscriptions, membership, or digital commerce.
• Proven success launching, scaling, or operating subscription or DTC businesses.
• Strong ability to drive workstreams forward with limited guidance while maintaining a strategic, enterprise-level perspective.
• Exceptional analytical skills with experience building forecasts, models, and performance frameworks.

Required Skills/Knowledge Attributes

• Highest standards of accuracy, organization, and attention to detail.
• Ability to influence and execute in a fast-paced, highly cross-functional environment.
• Excellent written, verbal, and executive-level communication skills.
• Passion for sports, media, and the evolving digital content landscape.

Salary Range:

$180,000 - $190,000

Job Posting Title:

Employees currently are eligible to receive an annual discretionary performance bonus, awarded at the sole discretion of the Company and subject to any terms and conditions set by the Company. Employees and/or eligible dependents may be eligible to participate in the following Company-sponsored employee benefit programs: medical; dental; vision; life/AD&D insurance; short- and long-term disability; fertility and family-forming assistance; wellbeing allowance; educational assistance; mental health coaching/therapy; tax advantaged accounts such as HSA and healthcare/dependent care FSAs; a 401(k) retirement plan; and time off benefits that include vacation, sick time, and personal days.

The NBA does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to the NBA will be considered NBA property, and the NBA will not pay a fee should it hire the subject of any unsolicited resume.

The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.

The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

About the WNBA
The WNBA is a bold, progressive basketball league that stands for the power of women.  Featuring 15 teams, the W is a unique sports property that combines competition and entertainment with a commitment to diversity and inclusion and social responsibility.  Through its world-class athletes, the in-game fan experience, TV and digital broadcasts, digital and social content and community outreach programs, the league celebrates and elevates the game of basketball and the culture around it.