Project Employee, Institutional Media Planner

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This is a temporary position with an expected duration not to exceed (6) months. 

Position Summary:
This role will be critical in helping to create, implement and optimize institutional media plans for the NBA’s league initiatives. These plans utilize the NBA's owned media channels and partner-provided media inventory to support priority tentpoles, direct-to-consumer products, Global Partnerships and Social Responsibility initiatives. The ideal candidate will have strong experience crafting media plans from a fixed/finite set of media assets and be comfortable managing multiple plans/priorities simultaneously.

Candidate must have a solid grasp of media planning (SOV, linear/digital media process, max separation, campaign execution, forecasting, media math) and use this knowledge to recommend plans that deliver on initiative objectives. This role will also work closely with Creative, Global Fan Marketing, Ad Trafficking, Sales, network partners, affiliate leagues, agencies, media vendors and various internal cross-functional teams.

Major Responsibilities:

• Track and strategically plan for NBA’s domestic institutional media channels across various owned and partner national and local in-game, TV, digital and audio channels
• Input campaign planning for marketing initiatives inclusive of Tentpoles, Social Responsibility and DTC into NBA’s media planning system
• Enhance media planning system user interfaces to streamline and increase efficiencies
• Manage NBA’s rate-card and understand current marketplace
• Set up measurement and reporting across channels or assets (ex. tracking link creation or inputs into third party measurement).
• Understand NBA’s strategic approach, channel parameters, fans userflows and brand guidelines during campaign execution (ex. messaging on various assets or creation of end-cards)
• Identify and stand up cross-functional processes
• Serve as subject matter expert through various internal/external meetings, presentations and shareouts

Required Skills/Knowledge:

• 3+ years experience in a cross-channel media planning role
• Experience managing/executing upper and lower funnel media campaigns (from awareness to acquisition)
• Meticulous attention to detail and strong organizational/time-management skills
• Knowledge of both linear and digital ad operations processes and media planning systems
• Understanding of the sports media business and direct-to-consumer content landscape
• Ability to work in a fast-paced environment and adapt to changing business needs/scheduling realities
• Ambitious self-starter
• Team player and connector
• Strong communicator (written, verbal, visual)
• Creative problem solver and analytical thinker
• BA/BS required

Salary Range:

$3,653.85 - $4,038.46/biweekly

Job Posting Title:

Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical; short-term disability; mental health coaching/therapy; and sick time.

Eligibility Note: Not all positions are eligible for these benefits; eligibility may vary by role.

We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.

The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

About the NBA

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2024-25 season featured a record-tying 125 international players from a record-tying 43 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.