About the Role
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Position Summary
The Direct-to-Consumer (DTC) Strategy & Analysis team is a key part of the NBA’s DTC Monetization group. The Monetization group focuses on growing the NBA’s digital DTC business globally (including League Pass subscriptions, advertising, NBA ID membership, and overall digital platform), through data-driven insights and decision making. They work dynamically within a matrix organization to align efforts across Partnerships, Marketing, Finance, Content, Product, and Membership, among others.
The DTC Strategy & Analysis team plays a key part in growing the global direct-to-consumer business at the NBA. They own business performance analysis, lead both short-term and long-term forecasting efforts, drive on ad hoc special projects and advise senior leadership on key strategic decisions. This includes preparing complex financial models, presentation materials, industry peer group comparisons, evaluation of new business opportunities, and other analyses as needed. In collaboration with the broader Monetization group and senior leadership, this function helps set the overall strategy for the DTC business, using data-driven insights to fuel growth. The ideal candidate has a firm understanding of all the key metrics for a DTC business and has a strong intuition for how they impact performance and decision making.
Major Responsibilities
Lead financial & strategic analyses to inform the strategic direction of the NBA’s global DTC business
Develop complex financial models at a granular market/cohort level with limited oversight, to grow the DTC business across subscription, advertising, partnerships and other monetization streams
Analyze key performance drivers across all areas of revenue and expenses, including e.g. pricing and packaging, user acquisition, engagement, and retention – and aid in the development of high impact strategic initiatives to capitalize on opportunities and mitigate risks
Collaborate with cross-functional stakeholders on league-wide initiatives and media strategy, providing insights & analysis for relevant DTC components
Prepare compelling presentations to communicate business performance to senior leadership as well as regional and cross-functional teams.
Lead performance tracking against departmental and company goals through the creation and distribution of pacing, reforecast and presentation materials on a regular cadence
Perform ad hoc analyses to drive high impact decisions and/or set targets for key initiatives and analyze subsequent performance
Analyze complex financial information across industry comps to serve as benchmarks for internal analyses and inform strategy
Required Education/Professional Experience
3-5 years of relevant work experience in e.g. Investment Banking, Strategy Consulting, Private Equity, Media, and/or Tech industries
Work experience in subscription-based media preferred
Bachelor’s degree or equivalent
Required Skills/Knowledge Attributes
Outstanding financial modeling and problem solving skills
Passionate and knowledgeable about the (sports) media industry
Ability to drive workstreams forward with limited guidance and to apply a high-level, strategic perspective
Highest standards of accuracy and precision; highly organized
Curiosity and drive to uncover root causes of unexpected outcomes
Flexible and adaptable working style; can easily accommodate changes in priorities while managing toward broader goals
Excellent interpersonal, communication and presentation skills; ability to explain and defend analyses, and distill complex information into digestible insights for a variety of audiences
Ability to build productive relationships with colleagues across different functions and seniority levels, including ability to work directly with senior level executives
Unquestionable personal code of ethics, integrity, diversity, and trust
Proficiency in Excel, PowerPoint, and Word and ability to leverage latest AI tools to scale output
Salary Range:
$140,000 - $155,000
Job Posting Title:
Senior ManagerEmployees currently are eligible to receive an annual discretionary performance bonus, awarded at the sole discretion of the Company and subject to any terms and conditions set by the Company. Employees and/or eligible dependents may be eligible to participate in the following Company-sponsored employee benefit programs: medical; dental; vision; life/AD&D insurance; short- and long-term disability; fertility and family-forming assistance; wellbeing allowance; educational assistance; mental health coaching/therapy; tax advantaged accounts such as HSA and healthcare/dependent care FSAs; a 401(k) retirement plan; and time off benefits that include vacation, sick time, and personal days.
We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.
The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.
About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2024-25 season featured a record-tying 125 international players from a record-tying 43 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.
