The Athletic Verified

Manager, Video Growth (Remote)

Full time Onsite Manager United States Content Social Media Media Production Analytics
Lead video audience growth at The Athletic — managing distribution strategy, platform performance reporting, and a Creator Program that pairs external influencers with the newsroom. Fully remote, no salary listed.

About the Role

About Us
 
Powered by one of the largest global newsrooms in sports media, The Athletic brings sports fans the most comprehensive stories about the teams, sports and athletes they love. The Athletic’s newsroom of 500+ full-time staff delivers in-depth coverage of hundreds of professional and college teams across more than 47 North American markets and all 20 football clubs in the English Premier League, as well as many Championship clubs.

About The Role

As a Manager, Video Growth, you are a key leader within The Athletic’s content ecosystem. You will be responsible for driving the global audience strategy on and off-platform - overseeing performance and reporting on video produced across our Video, Reporter and Shows & Series teams.
This is a management role that bridges the gap between creative production, data-driven distribution, and external partnerships. Beyond platform optimization, you will spearhead our Creator Program, identifying and managing high-level talent to produce content powered by The Athletic. You will serve as a critical link between our external creators and our world-class newsroom, ensuring that influencer-led content remains aligned with our high standards of journalistic integrity and news-gathering needs.

The ideal candidate is a seasoned leader who understands the nuance of social algorithms, the mechanics of high-end series production, and the evolving landscape of the creator economy.

Required Skills

Social Media Content Strategy Strategic Thinking Team Leadership

Nice to Have

Project Management Sports Analytics Google Analytics