Lead NHL's leaguewide email marketing — lifecycle journeys, segmentation, A/B testing, and reporting. NYC-based, $85-90k, 4-6 years required. Manages direct reports and cross-functional campaigns across fan engagement and analytics.
About the Role
ABOUT THE NATIONAL HOCKEY LEAGUE
Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world and is one of the major professional sports leagues in the United States and Canada.
Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world and is one of the major professional sports leagues in the United States and Canada.
With more than 1500 employees across the US and Canada, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey. At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone.
WHAT WE EXPECT OF YOU
SUMMARY
The NHL is seeking a Manager, Email Marketing, who will serve as a key member of the Fan Engagement & Analytics team, responsible for developing, executing, and optimizing leaguewide email marketing programs that drive fan engagement, audience growth, retention, and revenue.
This role oversees lifecycle marketing, campaign execution, audience segmentation, personalization strategies, testing, and reporting while partnering with Product, Analytics, Research, Content, Clubs, and external vendors.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Develop and execute leaguewide email marketing strategies that support fan acquisition, engagement, retention, and monetization objectives
- Manage the end-to-end execution of email campaigns including segmentation, QA, deployment, testing, and reporting
- Build and optimize automated lifecycle journeys including welcome, onboarding, engagement, retention, and win-back programs
- Leverage fan data and behavioral insights to deliver personalized communications
- Partner with Analytics teams to measure campaign effectiveness and identify opportunities for improvement
- Lead A/B and multivariate testing initiatives across subject lines, creative, audiences, and send timing
- Develop executive-ready reporting and performance summaries
- Collaborate with internal stakeholders on integrated campaigns
- Ensure compliance with privacy regulations, consent requirements, and email marketing best practices
- Support marketing automation and customer data platform enhancements
- Develop and maintain advanced audience segmentation and personalization strategies that leverage behavioral, demographic, and engagement data to deliver highly relevant, 1:1 fan communications
- Manage audience list growth, hygiene, and preference center strategy to ensure a scalable, compliant, and engaged subscriber base
- Own email performance reporting, building recurring dashboards and executive summaries covering deliverability, engagement, conversion, and revenue metrics
- Analyze campaign and lifecycle performance data to surface actionable insights that inform segmentation, content, and testing strategy
- Manage, mentor, and develop direct reports and/or agency partners supporting email production and campaign execution
- Lead cross-functional project planning for email initiatives, managing timelines, priorities, and stakeholder alignment across Partnership Marketing, SGL, Brand, and Digital teams
QUALIFICATIONS
Knowledge Areas/Experience
Required
- 4-6 years of experience in email marketing, CRM marketing, lifecycle marketing, or digital marketing
- Experience with enterprise email service providers and marketing automation platforms
- Demonstrated success using segmentation and personalization to drive engagement and conversion
- Strong Excel and PowerPoint skills
- Experience with Iterable, Movable Ink, Adobe Products Suite, or similar platforms preferred
- Proven experience building and scaling audience segmentation and personalization programs that improve engagement and conversion
- Demonstrated experience with email performance reporting and analytics, including deliverability, engagement, and revenue metrics
- Broad understanding of AI-powered CRM/CDP capabilities - predictive scoring, audience modeling, content and next-best-action AI recommendations
- Experience managing people and/or leading cross-functional projects, including timelines, priorities, and stakeholder communication
Education/Certifications
- The ideal candidate will, at minimum, have a degree in a relevant area from a four-year college or university
Required Skills
- Strong understanding of CRM and lifecycle marketing principles
- Excellent written and verbal communication skills
- High attention to detail and quality assurance
- Ability to manage multiple priorities in a fast-paced environment
- Strong collaboration and stakeholder management skills
- Ability to maintain confidentiality and professionalism
- Ability to travel periodically (domestic and international) and work non-standard hours as needed
- Advanced skills in audience segmentation, list management, and personalization strategy
- Strong analytical and reporting skills, with the ability to translate email performance data into actionable insights
- Proven people management and/or project management skills, including experience coaching team members and leading cross-functional initiatives
CORE COMPETENCIES
These core competencies reflect the underlying values that are necessary to represent the National Hockey League:
These core competencies reflect the underlying values that are necessary to represent the National Hockey League:
- Accountability
- Adaptability
- Communication
- Critical Thinking
- Inclusion
- Professionalism
- Teamwork & Collaboration
The NHL offers U.S. regular, full-time employees:
Time to Recharge: Utilize our generous Paid Time Off (PTO) to focus on your well-being and ensure a healthy work/life balance. PTO includes paid holidays, vacation, personal and sick days, plus an extra day off for your birthday.
Ability to Focus on your Health: Along with competitive salaries, the NHL offers comprehensive health benefits to employees and their eligible dependents effective on their first day with us – there is no waiting period. The NHL subsidizes a large portion of the health benefits costs, therefore your cost for medical, dental and vision coverage is minimal.
We also offer our employees and members of their household access to our Employee Assistance Program (EAP) to support mental, physical, and financial health. In addition, employees have access to a digital wellness resource designed to improve health and happiness through courses in sleep, movement, and focus. These services are confidential and at no-cost to our employees.
Childcare Leave: Because your family is the NHL family, employees are offered comprehensive Childcare Leave to welcome your new addition. The primary caregiver to the child is entitled to up to 12 weeks of paid Childcare Leave, at full pay, following the birth, adoption, or placement of a child.
Employees that are not the primary caregiver to the child are entitled to up to 6 weeks of paid Childcare Leave, at full pay, which must be taken within the first 6 months following the birth, adoption, or placement of a child.
Confidence in your Retirement Goals: Participate in the NHL’s Savings Plan which includes a 401K (pre-tax and Roth options) plus non-elective (employer) contributions to keep your retirement goals on track.
A Hybrid Work Schedule: The NHL recognizes the value of flexibility in work locations/schedules to help our employees balance work/life priorities. Hybrid work schedules are available for a majority of our roles.
Our New Headquarters: Our new, state of the art, offices are located at One Manhattan West in Hudson Yards. When you’re in the office, you can conduct meetings in one of our high-tech conference rooms, have lunch with a view or play in the game room. Employees can also enjoy New York’s newest neighborhood that is home to more than 100 shops, culinary experiences, and public artwork.
A Savings for Commuting: Participate in the NHL’s pre-tax commuter benefit plan which helps offset the financial cost of traveling to and from our office.
NHL Partner Rates: Unlock exclusive pricing from our Partners that include savings on travel, consumer goods and services, plus the NHL Store.
Life at the NHL: In your first few days, you meet with your new teammates and the HR Team. You have the opportunity to learn more about the NHL and our workplace culture. Employees are invited to play hockey during our Tuesday Night Skate at Chelsea Piers, join our Employee Resource Groups and more. You are a part of our team and we encourage you to be your authentic self, adding to our dynamic workplace culture.
SALARY RANGE:
$85-90K
Actual base pay for a successful candidate will be determined based on a variety of job-related factors, including but not limited to: experience/training, market demands, and geographic location.
When applying, please be sure to include a cover letter with your salary expectations for this role. We thank all applicants for their interest in this opportunity, however only qualified candidates selected for an interview will be contacted. NO EMAILS OR PHONE CALLS PLEASE.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Required Skills
Email Marketing
Project Management
Strategic Thinking
Team Leadership
Communication
Nice to Have
Content Marketing
Social Media Marketing
Google Analytics
AI
Adobe Creative Suite
