About the Role
Discover What’s Possible at BetMGM
Ready to make your career legendary? Join us as we bring the magic of Vegas to our players. The BetMGM team has over 1,400 talented members, revolutionizing sports betting and online gaming in the United States and Canada. We’re a brand with technology at our hearts and the most driven and focused talent in the business.
As a valued team member, we’re committed to giving you the resources and support you need to thrive. Our benefits and perks include:
Medical, Dental, Vision, Life, and Disability Insurance
Registered Retirement Savings Plan (RRSP), Tax Free Savings Account (TFSA), and Deferred Profit Sharing Plan (DPSP)
Professional development reimbursement and ongoing skills training opportunities
Employee resource groups
Swag, ticket giveaways, and more!
At BetMGM, we recognize that every individual plays a meaningful role in our success. That’s why we’re committed to building a respectful, inclusive workplace. It’s the strategy behind every win. By meeting people where they are, we create a culture of belonging where everyone can thrive and a workplace that reflects our values, our people, and our drive to win.
Location: Toronto, Ontario ~ Hybrid
About the Role
BetMGM is seeking a Marketing Manager with a passion for engaging audiences through digital platforms. The ideal candidate will bring deep knowledge of the sports, media, gaming and entertainment landscape to help develop and implement programs that drive the success of all BetMGM products. The role will cultivate and maintain strong, productive relationships with BetMGM teams in Canada and the US, marketing leadership, external partners and vendors, thereby operationalizing key initiatives within the province.
Responsibilities
Research and evaluate new internal and external opportunities related to iGaming (sports betting and iCasino), providing strategic recommendations to department leadership
Plan, organize, and execute campaigns and/or partner initiatives with timeliness and accuracy
Leverage data and business insights to track and inform retention and acquisition strategies
Successfully manage cross-functional teams without direct authority in order to complete large scale, long-term projects, interacting with BetMGM and partners/vendors on complex implementations
Develop coherent, compelling communication documents to sell through concepts and campaigns to internal and external stakeholders
Review and comprehend partner agreements/contracts in order to support deliverables
Collaborate with legal and compliance teams when building concepts and campaigns
Support the development, fulfillment and measurement of partnerships impacting the Canadian business
Own and manage a marketing channel and creative calendar
Maintain a strong understanding of regulatory and compliance guidelines in relation to marketing in licensed Canadian territories
Essential Functions
Proficiency in Microsoft Office programs including Outlook, Word, Excel, and Powerpoint
Comfortable learning to manipulate data and reports on various internal platforms including Power BI
Must be able to stand or sit and operate computers and other technological devices for extended periods of time
Qualifications
5+ years experience across one or more of the following fields: gaming, interactive gaming, marketing, advertising, partnerships or brand management
Demonstrated ability to leverage data and insights to inform activity
Bachelor's degree in Marketing or related qualification preferred
Experience working with and leading cross-functional teams an asset
Experience working within a large casino resort or major entertainment properties an asset
It is a condition of employment in this position that the employee is and remains lawfully eligible to work in Canada.
Gaming Compliance & Licensing Requirements
As an online gaming company, BetMGM is required to comply with state gaming regulations which includes licensing obligations. Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies. Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment. Please note that the licensing process includes comprehensive background checks which may include a review of criminal records, financial history, and personal background verification.
In addition, candidates must comply with and support BetMGM's responsible gambling policies, procedures, and initiatives.
About BetMGM
BetMGM is revolutionizing sports betting and online gaming in the United States and Canada. We are a partnership between two powerhouse organizations—MGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Casino, BetMGM Sportsbook, Borgata Online, Party Casino and Party Poker. We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms.
BetMGM LLC is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified individuals, regardless of race, religion, gender, gender identity, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status. As an organization, we are unwavering in our commitment to maintaining a discrimination-free work environment, and fostering a culture of inclusivity, belonging and equal opportunity for all employees and applicants.
BetMGM welcomes and encourages applications for people with disabilities. Accommodations are available on request for job applicants and candidates taking part in all aspects of the recruitment and selection process. Please contact leaves@betmgm.com if you need accessibility accommodation during the application process.
This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.
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