Customer Marketing Associate

THE POSITION
Our roster has an opening with your name on it

FanDuel is looking for a Customer Growth Associate to elevate our customer engagement and marketing initiatives. You will play a key role on the Customer Growth team, contributing to key retention programs for the Sportsbook vertical and collaborating with multiple departments within the company including but not limited to Promotions, Brand, Commercial, Marketing Technology, Data Sciences, Product, VIP, and Customer Service. This is an exciting opportunity to help elevate revenue driving marketing initiatives at a premier gaming company.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

• Work with Customer Growth Strategy Leadership to optimize our retention programs, looking for opportunities to ideate and test on innovative programs to increase retention, player value, and wallet share
• Aid in designing the strategy to enhance new customer lifecycle journeys, using data driven insights and a strong understanding of key business priorities as well as team goals and KPIs
• Leverage customer data to analyze and validate our campaign strategy and develop insights to develop the strategic direction for our retention programs
• Support in the development of the full lifecycle of all retention campaigns for new customers, working closely with analytics, Marketing Technology, operations and creative stakeholders, from ideation to execution to evaluation across owned channels
• Contribute to a test & learn approach: create and manage the testing plans, play a key role in developing the team’s roadmap, and ensure results are shared and implemented
• Lead reporting on performance metrics and campaign effectiveness
• Collaborate with key stakeholders on campaigns and maintain a continuous feedback loop. Serve as a subject-matter expert, advising business stakeholders on best practices, including promotional and channel strategy
• Ensure budgeting excellence by accurately tracking promotion costs into budgeting tools and monitoring expenditure trends, escalating any anomalies or concerns to Manager and Director
• Become a marketing systems expert, cultivating extensive knowledge of our marketing technology stack (CPP, Knime, Data Warehouse) acting as a subject matter expert to streamline operational efficiency and improve platform performance
• Continually support team members with a one-team mentality and provide coverage as required

THE STATS
What we're looking for in our next teammate

• 2+ years experience in marketing, with experience creating and managing campaigns from start to finish. Email and/or mobile marketing experience preferred.
• Strong understanding of marketing and commercial metrics
• Proficiency in manipulating data and performing calculations in Excel (VLOOKUP, Pivot Tables, SUMIF statements, etc.)
• Meticulous attention to detail, outstanding organizational skills, and ability to multitask and prioritize
• Strong design thinking skills and effective at project management
• Customer centric
• Results-oriented, with the need to be objective and measure performance
• Metrics-driven and continuously seeking improvement of marketing efforts to increase quality and productivity
• Strong analytical approach to decision making with experience of delivering against business outcomes
• Has a positive attitude and loves opportunities to collaborate with others
• An avid sports and gaming fan, and have played FanDuel or competitive products
• Knowledge of sports and/or experience working within a heavily regulated industry is a plus
• Willing to work some non-traditional hours
• Knowledge of sports, casinos, and/or experience working within a heavily regulated industry is a plus

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.  

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

PLAYER BENEFITS
We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.

FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.

FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com.

The applicable hourly range for this position is $35.10 - $43.75 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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