About the Role
🏟️ Who we are
Better Collective is a global digital sports media group on a mission to excite sports fans and build communities worldwide. We operate at the intersection of sports, media, technology, betting, and prediction markets.
With brands like FUTBIN, HLTV, Action Network, Playmaker HQ, VegasInsider, Bolavip, FutbolSites, and more, we engage 450+ million monthly users worldwide.
We combine the scale of a corporation with the speed and mindset of a startup.
🚀 About the role
We are seeking a Director of FUTBIN to lead the strategic, product and commercial direction of one of the most widely used platforms in the football gaming ecosystem. The Director will be responsible for shaping the long term vision, owning the full P&L, driving user growth and engagement, overseeing product innovation and ensuring FUTBIN remains the go-to destination for players worldwide. This is a high-ownership role for a commercially-minded leader who can balance platform excellence with revenue growth and financial accountability.
🎯 What you'll do
• Define and execute the long term product and business strategy for FUTBIN.
• Own the full P&L for the platform — setting revenue targets, managing the cost base, and driving profitable growth across all channels.
• Lead cross-functional teams across product, design, content and marketing.
• Drive user acquisition, retention and monetisation strategies across web and mobile platforms.
• Develop and optimise multiple revenue streams including advertising, subscriptions, affiliate partnerships and premium features, with a sharp eye on unit economics and margin.
• Oversee roadmap prioritisation using data insights, market trends and user feedback.
• Develop partnerships within the football gaming and esports ecosystem.
• Identify and evaluate new commercial opportunities — from sponsorships and brand integrations to licensing and data partnerships.
• Enhance platform features such as player databases, pricing tools, squad builders and analytics.
• Ensure high performance, scalability, and reliability of the platform.
• Champion a strong community-first approach in all product decisions.
• Manage senior stakeholders and report on key business KPIs — including revenue, margin, ARPU and LTV — to executive leadership and investors.
