About the Role
As SEO Content Lead, your key objective will be to drive performance on a major North American sports betting, predictions markets and igaming asset by leading a team of content and SEO experts and working with internal and external stakeholders
You know what makes high-quality betting content and have the ability to communicate your vision to writers and editors, along with a firm grasp of SEO fundamentals and an eye for measuring performance.
Working from BC’s London office (with a flexible work from home policy), you will work with a highly-skilled and dedicated team, focused on delivering on Better Collective business goals in your target markets.
What Does This Job Offer You
The chance to combine your love of sports and content marketing
The chance to collaborate with leading news and sports media
Leadership of a market-leading team of content producers
A high degree of ownership and responsibility in work
A dynamic, welcoming and highly-international work environment
As SEO Content Lead You Will
Be responsible for the performance of exciting, major BC assets
Work with a team of SEO and Content Creation specialists
Support local teams in establishing best practices
Manage our relationship with external stakeholders in your region
Define and develop the keyword strategy in your region
Lead on the planning of evergreen, timely and event focused campaigns
Drive the production of best in class content
Evaluate and optimise performance for Better Collective sites in your region
Work with Head of Group Media Operations to launch new ventures
