About the Role
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Position Summary
Play a lead role in the ideation, creation and commercialization of key NBA Asia assets with special emphasis on the creation of the storytelling “Go to Market” materials. Work across all departmental and cross-functional teams to help reach, engage and ultimately monetize new and existing NBA Global and Regional assets
Major Responsibilities
- Work closely with the Head of Growth and Innovation on the creation of new commercial assets (E.g. NBACon, NBA House, NBA3X)
- Work in conjunction with the Heads of Sponsorship and Licensing and their respective sales and partnership teams to develop world-class go to market materials to aid in New Business pitches, Upsells and Renewals
- Act as a conduit with key HQ (New York) groups to gain shared learning and best practices. These groups include the HQ Global Marketing and Merchandising teams, our Marketing and Fan Research teams and the NBA Events Teams
- Own the market and industry research components that will aid the sales teams with the knowledge they require to drive success
- Serve as a subject matter expert for the new global sales rollout and operational transition.
- Assist the sales team in training across new global sellers (focus on NBA sales narrative Global, Young, Culturally Relevant).
- Create a centralized resource repository that can be leveraged globally, including internal sales materials to be used by all sellers (e.g., P+Ls/ proposals templates, outreach, case studies, etc.)
- Educate the regional commercial teams on all sellable US and international assets/platforms. Assets and platforms include US media (e.g., virtual signage), third-party implications (e.g., broadcast partners, emerging media)
Skills Required
- A strong understanding of design theory, data-visualization, layout and creative storytelling
- Ability to influence through visual communication and creative expertise
- An innate understanding of brand and consumer marketing and how that relates to the NBA’s key value propositions
- Strong relationship management skills both internally and externally (including with senior executives); ability to adapt to various personalities and working styles
- Strategic thinker who is able to execute current strategy and identify areas of optimization/opportunity
- Sharp eye for detail and high level of organization
- Strong time-management and multi-tasking skills (will be working across multiple time zones)
- Excellent communication skills, both written and verbal
- Excellent business writing and presentation s and design
Experience Needed
- Minimum 8 years professional experience in relevant sports marketing field (marketing, advertising, account management, or brand management)
- Brilliant storytelling skills through visual communication
- Deep knowledge of MSFT Powerpoint and Adobe Creative Suites including Photoshop, Illustrator and InDesign (Or comparable programs)
- Knowledge of video editing and motion graphics
- Successful experience in developing marketing and event strategies for clients and a strong understanding of marketing and promotions, including demonstrated experience in developing and implementing successful marketing programs
- Solid understanding of sponsorship activation including events, media, marketing rights, content, etc.
- Must be highly motivated, proactive, self-starter with high energy and team spirit
- Enjoys fast paced and challenging work environment
- Deep understanding of basketball and the NBA brand is not mandatory but a big plus
Educational Background Required
- Undergraduate degree (BA or BS)
Salary Range:
N/A
Job Posting Title:
Senior ManagerWe Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.
The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.
About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2024-25 season featured a record-tying 125 international players from a record-tying 43 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.
