Senior YouTube editor/strategist for the NHL ($125-135k, NYC). 8+ yrs editing long-form sports video; you'll own creative and data decisions — retention, CTR, thumbnails, SEO, series development — for the league's main YouTube channel.
About the Role
ABOUT THE NATIONAL HOCKEY LEAGUE
Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world and is one of the major professional sports leagues in the United States and Canada.
Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world and is one of the major professional sports leagues in the United States and Canada.
With more than 1500 employees across the US and Canada, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey. At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone.
WHAT WE EXPECT OF YOU
SUMMARY
NHL Productions Digital team is seeking a Coordinating Editor with a proven track record in YouTube editing, analytics, and audience development. This role is for creators who understand how YouTube works at a deep level — from crafting high-retention edits to interpreting data and shaping content strategy.
You’ll help define the NHL’s YouTube channel by using performance insights to guide creative decisions and build formats that keep fans watching. You’ll take projects from concept to publication, ensuring every video feels unmistakably NHL and engineered for YouTube success.
Ideal candidates are passionate about hockey and well-versed in the NHL ecosystem—including players, teams, storylines, and culture. You must be comfortable using YouTube data to inform creative decisions and continuously improve our content.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Edit and shape long-form YouTube videos that focus on strong openings and clear narrative arcs, being mindful of pacing for retention and watch-time with visual clarity and creator-style storytelling
- Experience working with YouTube Studio and analytics tools, using performance data such as retention, watch time, and CTR to evaluate video success and inform creative and editorial decisions across edits, formats, and series
- Demonstrate advanced knowledge of thumbnail creation and optimization, pulling selects directly from edits to maximize CTR while maintaining creative and brand integrity
- Implement audience engagement strategies, such as A/B testing thumbnails and titles, managing and responding to community comments, and leveraging audience feedback to inform content decisions
- Build and improve content designed specifically for YouTube, such as recurring series, multi-episode stories, and high-profile event programming
- Edit and deliver sponsored YouTube content that feels authentic, audience-respectful, and performance-driven
- Produce and support live and live-to-tape YouTube streams, including pre- and post-event content
- Strong project management or multitasking abilities for balancing multiple deadlines
QUALIFICATIONS
Knowledge Areas/Experience
Required
- Candidates must submit a portfolio, demo reel, or links to previous YouTube projects that demonstrate strong storytelling, high-level editing ability, and a proven ability to grow or engage audiences. Work samples should showcase long-form storytelling, series-based formats, or sports content engineered for retention, engagement, and platform-native viewing behaviors
- Minimum 8 years of experience producing digital-first video content in sports or entertainment, with a proven track record of success on YouTube or creator-driven platforms, including audience growth and high-performing projects
- Demonstrated expertise in YouTube SEO, including keyword research, optimizing metadata (titles, tags, descriptions), and implementing channel optimization best practices to maximize visibility and discoverability
- 7–10 years of advanced, hands-on experience with Adobe Premiere Pro, After Effects, and Photoshop, including editing, motion graphics, and thumbnail creation for YouTube content
- Strong understanding of content strategies, audience behaviors, and best practices across major social video platforms, with an emphasis on how YouTube differs from TikTok, Instagram, and broadcast
- Experience producing branded or sponsored content integrations that authentically engage the audience, maintain editorial integrity, and deliver measurable value for partners and sponsors
- Proven ability to pitch, develop, and execute new content concepts and series designed to increase viewership, deepen engagement, and drive sustainable channel growth
CORE COMPETENCIES
These core competencies reflect the underlying values that are necessary to represent the National Hockey League:
- Accountability
- Adaptability
- Communication
- Critical Thinking
- Inclusion
- Professionalism
- Teamwork & Collaboration
The NHL offers U.S. regular, full-time employees:
Time to Recharge: Utilize our generous Paid Time Off (PTO) to focus on your well-being and ensure a healthy work/life balance. PTO includes paid holidays, vacation, personal and sick days, plus an extra day off for your birthday.
Ability to Focus on your Health: Along with competitive salaries, the NHL offers comprehensive health benefits to employees and their eligible dependents effective on their first day with us – there is no waiting period. The NHL subsidizes a large portion of the health benefits costs, therefore your cost for medical, dental and vision coverage is minimal.
We also offer our employees and members of their household access to our Employee Assistance Program (EAP) to support mental, physical, and financial health. In addition, employees have access to a digital wellness resource designed to improve health and happiness through courses in sleep, movement, and focus. These services are confidential and at no-cost to our employees.
Childcare Leave: Because your family is the NHL family, employees are offered comprehensive Childcare Leave to welcome your new addition. The primary caregiver to the child is entitled to up to 12 weeks of paid Childcare Leave, at full pay, following the birth, adoption, or placement of a child.
Employees that are not the primary caregiver to the child are entitled to up to 6 weeks of paid Childcare Leave, at full pay, which must be taken within the first 6 months following the birth, adoption, or placement of a child.
Confidence in your Retirement Goals: Participate in the NHL’s Savings Plan which includes a 401K (pre-tax and Roth options) plus non-elective (employer) contributions to keep your retirement goals on track.
A Hybrid Work Schedule: The NHL recognizes the value of flexibility in work locations/schedules to help our employees balance work/life priorities. Hybrid work schedules are available for a majority of our roles.
Our New Headquarters: Our new, state of the art, offices are located at One Manhattan West in Hudson Yards. When you’re in the office, you can conduct meetings in one of our high-tech conference rooms, have lunch with a view or play in the game room. Employees can also enjoy New York’s newest neighborhood that is home to more than 100 shops, culinary experiences, and public artwork.
A Savings for Commuting: Participate in the NHL’s pre-tax commuter benefit plan which helps offset the financial cost of traveling to and from our office.
NHL Partner Rates: Unlock exclusive pricing from our Partners that include savings on travel, consumer goods and services, plus the NHL Store.
Life at the NHL: In your first few days, you meet with your new teammates and the HR Team. You have the opportunity to learn more about the NHL and our workplace culture. Employees are invited to play hockey during our Tuesday Night Skate at Chelsea Piers, join our Employee Resource Groups and more. You are a part of our team and we encourage you to be your authentic self, adding to our dynamic workplace culture.
SALARY RANGE:
$125-135K
Actual base pay for a successful candidate will be determined based on a variety of job-related factors, including but not limited to: experience/training, market demands, and geographic location.
When applying, please be sure to include a cover letter with your salary expectations for this role. We thank all applicants for their interest in this opportunity, however only qualified candidates selected for an interview will be contacted. NO EMAILS OR PHONE CALLS PLEASE.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Required Skills
Adobe Creative Suite
Content Strategy
Social Media
SEO
Project Management
Communication
Editorial
Nice to Have
Google Analytics
