About the Role
The Role
Legend is hiring a Senior Organic Specialist to join us on an exciting journey to help build some of the industry's biggest brands and networks.
In this pivotal role, you will own and evolve our organic growth strategy across traditional search, AEO and GEO. You’ll tackle complex and fast-changing discovery challenges, guiding your team and stakeholders to success in the highly competitive North American market.
This is a hands-on role where you’ll be deeply involved in execution—optimizing content, identifying growth levers, and experimenting across emerging organic channels. You’ll also help shape how we approach organic visibility in an era increasingly influenced by AI-powered search and generative engines.
You’ll act as a subject matter expert, partnering cross-functionally to drive scalable, data-informed SEO strategies that maximize visibility, traffic, and revenue in a highly competitive market.
Working alongside a team of exceptionally talented professionals across content, product, data, and engineering in the Sports Betting industry, you’ll be at the forefront of a dynamic and rapidly growing field. This is your chance to make a meaningful impact and help define the future of organic growth at Legend.
In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed.